USM strives to capitalise on the well-developed Russian media market. It is a major shareholder in UTH Russia, one of the country’s leading commercial television broadcasters.


    UTH Russia owns some of the most popular domestic outlets in broadcast and digital media, operating extensive independent distribution networks that reach 97% of households in the country. Building on the foundation of its three main channels – Disney Russia, U and MUZ-TV – it is well positioned to become the number one media company in youth entertainment and lifestyle programming:

  • • Disney is the world leader in kids and family entertainment and Russia is now one of its most important markets. Disney Russia represents a unique format for the country and reaches 99 million viewers in 880 towns and cities, benefitting from access to a unique library of Walt Disney’s proprietary and sublicensed content combined with third-party programming.

    • U is the fastest-growing channel in the youth segment and is broadcast 24 hours a day in more than 880 towns and cities in Russia. With a monopoly on the “girls entertainment” niche, it features female-oriented programmes, top-rated TV series and popular shows, and continues to rapidly expand and reach new audiences.

  • • MUZ-TV is Russia’s leading music channel, showing pop videos, the charts and showbiz news. It is available in more than 500 towns and cities and remains the only music channel included in the country’s two digital TV multiplexes. MUZ-TV also boasts a Samsung app for online viewers in Russia and the CIS, which has been downloaded more than 1.5 million times.

  • The UTH platform also houses the special online video service ClipYou, the largest library of licensed content from leading Russian and international music companies, including top labels such as Universal Music, Warner Music Group, Sony Music Entertainment and EMI. It has more than 550,000 unique monthly users and over 1.8 million people have downloaded the ClipYou app for their Smart TV.

  • UTH’s main shareholders are USM and M1.