USM Holdings is a leading global investor in companies in the digital space. Its deep understanding of the internet sector has brought a number of notable successes and global recognition for fostering, developing, and stimulating domestic and global advances in internet services.
USM is a major shareholder in Mail.Ru Group, as well as a prominent early investor in several high-growth businesses in the global internet sector.
The Group recognises the expansion potential of e-commerce, social networks, online video, online gaming, mobile internet, mobile payment and online advertising.
Mail.Ru Group is the leading company in the fast-growing Russian-speaking internet market (according to comScore data, Russia is the largest internet market in Europe by number of users). Approximately 96% of Russian internet users visit Mail.Ru Group's sites each month and the Company ranks sixth globally in terms of time spent on its sites. In 2010, Mail.Ru Group successfully completed an IPO on the London Stock Exchange, raising c. US$ 92 million.
In line with its Communitainment (Communications + Entertainment) strategy, the company is continuing to rapidly build an integrated communications and entertainment platform.
Mail.Ru Group currently owns three major Russian-language social networks, VKontakte, Odnoklassniki and My World (Moi Mir):
• VKontakte is Russia’s largest social network with a monthly audience of 52 million users. It ranks third in terms of monthly users among Russian-language internet websites.
• Odnoklassniki is one of the leading Russian social networks with a monthly audience of 39.1 million. It is a three-time winner of the Runet Prize and topped the Runet People’s Ten. The website won the Master of Brandbuilding grand prix and the “Offline Influence” grand prix, as well as the “Golden Website” prize twice.
• My World is a popular Russian social network with 22.6 million monthly users. Through active development of its own API, My World is now a leader in terms of the number of applications from Russian and international developers that it offers to its users.
Mail.Ru Group owns Russia’s leading free e-mail service, one of the largest Russian internet portals and a portfolio of popular online games. The company also owns two of Russia’s leading instant messengers, Mail.Ru Agent and ICQ.
In autumn 2013, Mail.Ru Group launched My.com. The start-up included mobile apps myMail, myChat and myGames.
The company holds an equity stake in Qiwi, a next generation payment services provider, and a number of small venture capital investments in various internet companies in Russia, Ukraine and Israel.
The Group’s firm belief in potential of social networks and e-commerce has earned USM Holdings its status as the largest investor in the internet sector globally. It has gained international prominence with stakes in some of the world’s leading and most valuable internet assets, including Facebook, Apple, Twitter, Spotify, Alibaba, JD.com, Xiaomi, Didi Dache, Flipkart, Zalando, ZocDoc, Klarna and Airbnb.